Maxim's launches innovative Lunar New Year products with upcycled chili oil and themed treats

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With Lunar New Year about one and a half months away, Maxim's Group unveiled a range of unique festive foods at today's tasting event, featuring upcycled crispy bread chili oil and creative cakes, puddings, and banquet dishes across its brands.

Maxim's held a Lunar New Year Food Tasting today, showcasing new products from Maxim's Cakes, Hong Kong Maxim's, Maxim's MX, Arome, and Jade Garden.

Eco-friendly chili oil innovation

A highlight is the eco-friendly "Crispy Bread Chicken Oil Chili Oil" developed by Maxim's Food Factory, made from leftover bread fermented, baked into crunchy granules, and blended with house-made chicken oil fried with ginger and scallions, plus red chilies, finger chilies, and Sichuan peppercorns.

Each 200g bottle contains about 60g of upcycled bread.

This product launches January 20 at Maxim's Cakes, fast-food outlets, Chinese restaurants, and selected Wellcome supermarkets.