Musk offers new X tiers

Elon Musk's X has begun offering new subscription tiers for users in an attempt to shore up revenue at the social media company.

Subscribers have the option of paying US$3 (HK$23.4) a month for the basic tier, which provides features such as the ability to edit posts and upload longer videos, according to the company formerly known as Twitter.

Web users can opt to pay US$8 a month for the premium tier or US$16 a month for premium+, to get additional benefits including the blue checkmark, ad revenue sharing, and fewer or no ads in their timelines. Users subscribing through Apple's iOS and Android platform will pay more.

Since Musk bought the company a year ago, X has shifted away from advertising and toward paid subscriptions. A new analysis from independent researcher Travis Brown estimated that 950,000 to 1.2 million people now pay for X's US$8 monthly premium service.