HKUST aces business-case contest

The Hong Kong University of Science and Technology team won this year's HSBC/HKU Asia Pacific Business Case Competition, the world's largest business case competition for undergraduate students.

The final round of this year's competition, which took place from May 26 to 29, was held in-person for the first time since 2019.

Students from 24 universities in 19 locations globally gathered in Hong Kong, showcasing their ideas and exploring the city's vibrant culture and innovative spirit.

The finalists were tasked to help a social enterprise, which sells surplus and short-dated goods at discounted prices.

They were required to develop a talent retention program for the company.

The winning team impressed the judges with their proposal to implement role swaps and form innovative teams to promote skill sharing and stimulate creativity within the workforce.