Sino Group has launched its first-ever cross-district, cross-sector "GoCircular" Experiential Campaign, aiming to promote the circular economy across Hong Kong. The campaign mobilizes 140 of the Group’s residential and commercial properties and clubhouses, and features a variety of activities centered on waste reduction, reuse, and recycling.
Kicking off with a launch ceremony at Olympian City on April 2, the initiative brings together social enterprises, green tech partners, young creators, upcycling designers, and NGOs to showcase green lifestyle products and solutions.
Major Sino Group shopping malls and over 20 residential clubhouses will host themed events throughout the Easter holiday period and into mid-April, encouraging the public to adopt sustainable practices in daily life.
Ahead of the campaign, Sino Group organized a citywide used item collection drive. Residents, tenants, and staff generously donated items for a charity sale, with proceeds set to benefit Christian Action.
