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Manchester United's first match in Hong Kong in 12 years has failed to stimulate merchandise sales, with local retailers reporting a 20-30 percent decline in demand for this season's kits.

According to long-time store owner Ah Chun, the drop reflects United's disappointing season, including their Europa League final defeat and underwhelming Premier League performance.

While jerseys featuring Bruno Fernandes, Harry Maguire, and Amad Diallo remain the most popular, many fans are reportedly opting for older versions instead.

Ah Chun explained that this season's shirt carries no positive associations for supporters, revealing that only about 50 Europa League final edition jerseys were pre-ordered, none of which sold after the team's loss.

The poor results have reportedly led retailers to offer discounts, though vintage kits maintain their value among loyal fans.

Meanwhile, Hong Kong national team jerseys are said to be selling well following recent successes, though limited supplies of approximately 30 shirts every few months continue to cause shortages.

Local supporter surnamed Chan, who has watched United play in Manchester, expressed little interest in attending what he considers a meaningless friendly featuring weakened teams.

He mentioned purchasing his most recent United jersey during a sale but stated he has no intention of buying the current design.

The lukewarm response to United's visit appears to highlight how a trophy-less season has diminished enthusiasm among their global fanb

Manchester United's Hong Kong visit fails to boost kit sales