Popular mainland barbeque chain ventures into Hong Kong

Shenzhen-based Chinese barbeque chain MuWu BBQ will officially open its debut store in Mongkok next Monday (April 15) and is planning to open a second one in the Western District next month as part of a global expansion, Invest Hong Kong announced on Tuesday.

The Associate Director-General of Investment Promotion for InvestHK, Jimmy Chiang, welcomed Muwu BBQ's opening of two stores in the city. He said this shows not only the company's confidence in the city's vibrant food and beverage industry but also its commitment to expanding globally via Hong Kong.

Established in 2003 in Shenzhen, Muwu BBQ offers barbecue and skewers at affordable prices. It is one of the most popular restaurants for Hong Kong food lovers who visit Shenzhen.

Muwu BBQ's Hong Kong representative, Chen Huijun, said that the company decided to establish its foothold in Hong Kong to attract more Hong Kong customers and visitors from all over the world.

The first barbecue store in MongKok will officially open on April 15, while another store in Shek Tong Tsui in the Western District will open in May.

Chen noted that Hong Kong has a wide range of cuisine from all over the world, and barbecue is the most basic and common cooking method.

“Our stores in Shenzhen have been well received by Hong Kong customers and they love our food and service. We decided to open a new store in Hong Kong, so that more Hong Kong customers and visitors from around the world can try our best barbecue and craft beer.”

She also lauded the city’s simple, low, and transparent tax system, adding that the city is an essential springboard for the chain to go global.

Muwu BBQ has successfully opened over 400 chain stores in 20 cities on the Mainland, including Beijing, Shanghai, Guangzhou, and Shenzhen.

According to the chain, the Hong Kong store is mainly responsible for planning a business model and taking its brand to the international level by accumulating international experience and assets, as well as using the city as a base to nurture international talent.