FTLife gears for Chow Tai Fook rebrand

FTLife Insurance said it will change its company name to Chow Tai Fook Life Insurance and launch the new brand in the third quarter of this year, strengthening FTLife's collaboration with the diverse conglomerate of Chow Tai Fook Enterprises.

Ip Man-kit, chief executive of FTLife, said the upcoming name change to FTLife signifies the close association with the 'Chow Tai Fook' brand, further bolstering customer confidence and solidifying its reliable brand image.

"With the launch of the new brand in the third quarter, we aspire to harness our refreshed corporate identity to open up more strategic collaboration opportunities within and beyond the group," Ip said.

FTLife said its business operations remain consistent, adding that forthcoming name change and brand elevation will not affect the collaboration model with business partners and day-to-day management and operation of existing policies, including protection, benefits, fees, and returns.