Emperor opens MK experience

A new experiential store in Mong Kok, under Emperor Financial Group, reopened yesterday, with the participation of stars after undergoing renovation.

The shop aims to serve as a platform for interactive customer communications, enhancing service quality, optimizing personalized face-to-face communication channels, and investment education.

Emperor Financial Group chief executive Brian Tsui said it revamped its online forex and precious metals trading system, introducing a new mobile trading app called "Eunify."

This allows users to independently invest and access real-time market information 24/7, enhancing the trading experience.

The group also launched the "EFSG Rewards Program," a membership points system that enables customers to earn points on transactions and can be used to redeem lifestyle products, discounts, rewards, and exclusive tickets to Emperor Group's concerts, premieres, appreciation events, and experiences.

Emperor Entertainment Group artists Carlos Chan, Michelle Wai and Kathy Yuen hosted the store's ribbon-cutting event yesterday.