Music video for new Now United song Beautiful World showcases Hong Kong’s diverse charms

Now United, the global pop group managed by Simon Fuller’s XIX Entertainment, has released a new song titled Beautiful World with a music video filmed at multiple iconic locations across Hong Kong. Within just one week of its release, the video had registered nearly two million views online, successfully showcasing Hong Kong’s diverse charms to audiences globally.

The HKJC’s Rising Stars Project, jointly launched by The Hong Kong Jockey Club and XIX Entertainment, laid the foundation for the video by selecting Now United’s first member from Hong Kong, China – Ariel Tsang. Beautiful World marks Now United’s first release since Tsang joined the group, while the striking made-in-Hong Kong music video serves as the group’s latest official visual ahead of its Now or Never World Tour.

Dennis Hau, The Hong Kong Jockey Club’s Executive Director, Customer Strategy, Insights and Innovation, highlighted the Club’s aspiration to become a global sports entertainment brand, beginning with its partnership with XIX. “This collaboration will deliver attractive world-class racing and entertainment experiences for local residents and tourists, encouraging them to experience the magic when horse sports meet top-class entertainment,” he said.

Tsang said the song Beautiful World almost perfectly captures the chapter of life she is currently living. “To be given another opportunity in my home city is such a full-circle moment - a realised dream. The heart of Hong Kong beats fast and with a kick in each pulse, which is what we wanted to capture in Beautiful World. I’ll wear my city with pride as a home-grown performer,” she added.

Other group members expressed their excitement at filming in Hong Kong for the first time, describing the city as vibrant and dynamic. Filming for the video took place at locations including Wan Chai’s Tai Yuen Street market, streets in Causeway Bay and the Club’s Beas River Equestrian Centre, where German member Sina Deinert showcased her horse-riding skills in one of the video’s most eye-catching moments.

Now United made a surprise appearance at the National Day Raceday at Sha Tin Racecourse on 1 October, where they enjoyed watching the opening performances and thrilling races. The group found the atmosphere truly exhilarating, with enthusiastic racegoers cheering on their favourite horses and fully immersing themselves in the festive atmosphere of the National Day celebrations.

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Listen to Now United’s Beautiful World: https://www.youtube.com/watch?v=EUU6VcEmtNs