French lifestyle brand Paul & Joe exits Hong Kong market

French lifestyle brand Paul & Joe announced it is exiting the Hong Kong market, with its last business day set for late June.

According to an official statement, the brand said its distribution agreement with PAUL & JOE BEAUTE in Hong Kong and China will be terminated effective June 30, 2024.

“Pacifique Agencies Far East Limited has no obligation for any business related to PAUL & JOE BEAUTE after June 30, 2024…We would like to express our heartfelt gratitude for your unwavering support over the years.” The statement read.

The brand currently runs two retail shops in Hong Kong, one in Langham Place, Mong Kok, and the other one in SOGO Causeway Bay. Their last operating dates will be June 23 and 30, respectively.

Meanwhile, the online shopping platform run by the local distributor will cease operation on June 23. All products are now on sale for 50 percent off.

Paris-born Sophie Mechaly launched “PAUL & JOE” as a menswear company in 1995 named after her two sons. The following year, she launched her womenswear line. The designs in her fun-filled collection are permeated with a relentless “JOIE DE VIVRE” (the joy of life), garnering PAUL & JOE a well-earned reputation as the brand that best expresses today’s Parisian lifestyle.