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Christmas will come early for Pokémon fans on Wednesday as Hong Kong’s first official Pokémon Center pop-up opens at Festival Walk, complete with a 10-meter Poké Ball-themed festive display and a giant Pikachu balloon.
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Running from November 11 to January 3, the pop-up forms part of the Pokémon franchise’s 30th anniversary celebrations and will offer merchandise, collectibles and interactive activities.
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Customers who meet designated spending thresholds can also receive Hong Kong-themed gifts featuring local elements such as trams and neon signs.
The venue will include a Pokémon Trading Card Game zone, while the wider anniversary program features character meet-and-greets and Pokémon GO activities. Trading card game products and activities will begin from November 18.
To manage crowds, entry to the pop-up will be by advance reservation only from November 11 to 24 through THE GULU app.
From November 25, customers with reservations will continue to receive priority, while walk-in entry may be offered depending on crowd levels and venue capacity.
Beyond the store, Festival Walk will be transformed with Pokémon-themed Christmas installations.
Among the centerpieces is a 10-meter Poké Ball-inspired festive display, alongside a giant Pikachu inflatable and photo spots featuring Pikachu, Bulbasaur, Charmander, Squirtle and Gengar.
A Pokémon fan surnamed To said the scale of the anniversary celebration was likely to attract fans to visit and shop.
To said the attention to detail in installations such as the giant Pikachu and Poké Ball display, together with activity booths and merchandise, added to the appeal of the event.
She was also drawn to the range of 30th anniversary merchandise, including limited-edition plush toys, and said prices appeared competitive compared with similar products she had purchased in Japan.
