New Japanese sushi brand lands in Hong Kong

Behold, sushi lovers! A popular Japanese conveyor belt sushi restaurant chain - HAMA-SUSHI, has landed in Hong Kong, introducing its first outlet in Jordan.

Japanese restaurant group Zensho Holdings Co Ltd opened its first HAMA-SUSHI conveyor belt restaurant in Hong Kong on Thursday, which offers a wide range of sushi and side dishes at affordable prices.

Government department Invest Hong Kong said in a statement today that it is happy to see that a new sushi brand is joining the city’s thriving food and beverage sector, providing more choices of sushi restaurants to consumers in Hong Kong.

The restaurant group opened its first Japanese beef rice shop, SUKIYA, in Hong Kong in 2019 and has since expanded to eight outlets. 

Senior Director of Zensho Hong Kong Co Ltd, Toyoki Hayashi, said the new restaurant HAMA-SUSHI offers more than 70 different kinds of sushi and side dishes at affordable prices.

“We create our own ordering system by using tablets and belt conveyer serving lanes. All the sushi will be made upon point of order and delivered quickly to the customer.

“Hong Kong is an international market, and people here love Japanese sushi. It is a great market for our overseas expansion. We are committed to offering safe and tasty sushi at an affordable price to customers in Hong Kong." He added.