Personal hygiene disposables maker Soft International passes initial hearing for Hong Kong IPO

Chinese personal hygiene disposables maker Soft International Group has passed the hearing for an initial public offering in Hong Kong, with over half of its revenue coming from Russia.

Established in 2010, Soft mainly sells disposable hygiene products, including baby care products, in mainland China and Russia. 

It not only produces and sells products for corporate clients based on the original design manufacturing model but also put its own products for sale on e-commerce platforms, including “Insoftb” for baby care products and “Misecr” for women's care products.

Soft tapped into the Russian market in 2015 and the business grew in the area after Western brands exited the market. 

Revenue from Russia accounted for 57.7 percent of the total income in the first nine months of the year in 2023. But Soft’s net profit shrank by 26 percent for the first nine months of the year to 40 million yuan (HK$42.95 million).

STAFF REPORTER