"JC PROJECT LIFT" to empower families in transitional housing

“Give a man a fish, and you feed him for a day; teach a man to fish, and you feed him for a lifetime.” So the saying goes. In that same spirit, The Hong Kong Jockey Club has announced the launch of JC PROJECT LIFT, to empower underprivileged families in transitional housing through comprehensive assistance, while contributing to poverty alleviation in the city.

The announcement was the highlight of The Hong Kong Jockey Club Community Day at Sha Tin Racecourse last Saturday, (20 Apr) attended by over 200 charity and community representatives under the theme of “LIFT Together, LIVE Better”. The five-year JC PROJECT LIFT will collaborate with 18 partners to provide a wide range of assistance to families in transitional housing in line with the “graduation approach” that has been successful overseas.

Under this approach, the five key components of the project are: a social hub to strengthen family and community ties and foster the community’s well-being and mental health; a Family Capacity Building Planner (FCBP)™ to help families identify and strengthen capacities and set development goals; a capacity building fund to help families achieve goals established through the project; professional consultants to help families in identifying strengths, upskilling and exploring new career opportunities; and a  savings plan with preferential high interest rates for two years to incentivise saving habits and build financial literacy.

The Jockey Club’s support for JC PROJECT LIFT, like all its charity donations, is made possible by its unique integrated business model through which racing and wagering generate tax contributions, charity support and employment opportunities for the community.

(community information)