Three shopping malls answer night economy initiative with consumer perks galore

In support of the HKSAR government’s latest initiative to boost Hong Kong’s night-time economy through special events and experiences, three major shopping malls in the city are launching exciting programs aimed at attracting more customers and spending during evening hours.

Henderson Land’s MCP CENTRAL & DISCOVERY and MOSTown malls are inviting shoppers to partake in their exciting ‘After 8 Night-time Consumption Triple Rewards’ campaign from September 29 through October 29. As part of the program, customers can double their fun by earning double H•COINS points for any spending after 8pm on select nights.

This includes earning 2x coins for every dollar spent on dining, shopping and entertainment. Customers will also be entered to win amazing prizes from the 12,000 shopping e-coupons up for grabs. Higher spending tiers offer even greater rewards, such as a HK$50 e-coupon for $500 spent or a HK$150 e-coupon bundle for $1,200 spent in a single day. Car owners will especially enjoy an extra hour of complimentary parking with designated dining and retail purchases. 

To further boost the nighttime festival atmosphere, the two malls will host 10 music extravaganzas starring top celebrities. Shoppers can get up-close with their favorites like Chantel Yiu at MCP CENTRAL’s Mid-Autumn showcase. Meanwhile, Jay Fung and Feanna Wong will pump up the crowd at MOSTown’s National Day concert. A variety of other popular artists from Hong Kong will take to the stages throughout October.

Additionally, MCP CENTRAL will transport visitors to a night market experience with their themed bazaars from September 30 to October 2 and October 14 to 15. Local merchants, artisanal workshops and street performers will infuse the atrium with good vibes and add to the multi-sensory journey. With all these rewarding programs and lively performances, the two malls are poised to make evenings in Hong Kong a weekly event to remember.

Meanwhile, Citygate Outlets is pulling out all the stops to celebrate their CLUB CG membership’s third birthday in phenomenal style with their ‘Let’s Chill With Miles’ campaign. Members can look forward to scoring some incredible rewards like the chance to rack up a massive $600 worth of shopping e-vouchers through the ‘Chill Shop with Miles’ portion. They’ll also get an opportunity to win amazing prizes valued at over $1.5 million from the ‘Chill Lucky Draw’ bonanza.

But the deals just keep getting better. With ‘Chill Fun Wednesday’, a 50% off CG Dollar conversion rate is on offer when cashing in points. Plus a jaw-dropping 40% discount can be had on e-coupons from choice retailers through the SHOPPING+ online platform.

Even those who shop into the night can find ways to chill, like free parking for three hours or double points on $500 spending from ‘Chill Night Out’. And just when you think the fun can’t get any more lit, high-octane dance performances by Di2da Army will have all in attendance dancing up a storm late into the night.