Red-letter day as new-look Tiger launches partnership

Tiger Woods will sport a new look after entering into a partnership with TaylorMade Golf to launch a lifestyle brand called Sun Day Red.

The change followed Woods and Nike ending a 27-year relationship.

Woods previously had a deal with TaylorMade for clubs and Bridgestone for the golf ball. Now he's all in with TaylorMade on an apparel and footwear line.

"It's the right time in my life," the 48-year-old Woods said during the launch at a high-end restaurant off Sunset Boulevard in Los Angeles. "It's transitional. I'm no longer a kid anymore."

The company said the creation of Sun Day Red incorporates Woods' 15 major championships into the logo of a tiger stretched across the three words. The golf great said he would update the logo if he were to win another major.

"I have a lifetime of experience adjusting my apparel and footwear to help me play better," Woods said. "I'm ready to share those secrets with the world."

Woods has worn some variation of red on Sunday his entire career because his Thai-born mother, Kultida, told him it was his power color.

TaylorMade plans to launch online in the United States and Canada for men on May 1. The hope is to expand to key markets, along with eventually adding footwear, women's and kids' lines.