TVB aims to record profit on strong advertising income

Television Broadcasts (0511) reiterated its goal to record a full-year net profit this year – after a loss in 2024 – as it expects to see a higher advertising income for the year. 

The overall income from advertisers in the first quarter was comparable to the same period last year, aided by firmer unit rates for prime-time advertising spots in Hong Kong, as well as encouraging initial results from its newly launched Greater Bay Area advertising services outside of the city, TVB said in a filing on Tuesday. 

Its flagship Jade, 24-hour TVB News, and other channels had an aggregate 78 percent market share of viewership last quarter, the broadcaster said. 

Revenue from digital advertising across the entire myTV Super platform grew by a double-digit percentage during the quarter, TVB noted.

It expects its digital advertising income, which grew strongly in 2024, to once again be a bright spot in 2025, as it rolls out further initiatives to boost ad-supported viewership of myTV Super within the first half of 2025.

STAFF REPORTER