The Standard Unveils Strategic Revamp

The Standard has released a comprehensive revamp across its print newspaper, mobile application, and website. This overhaul repositions the publication as Hong Kong’s definitive multi-platform English media brand, featuring a refreshed logo, a redesigned visual identity, and a reimagined content structure. The goal of this new identity is to make the publication’s core strengths more visible, accessible, and resonant with a modern, dynamic audience.

Human-First Storytelling

This transformation centers on authentic, human-first storytelling that extends beyond the traditional news cycle. By reflecting life in the city as residents experience it, the publication aims to deliver real Hong Kong stories with strength, depth, and warmth. The new brand identity represents a renewed commitment to its mission of capturing the city’s true pulse across all digital and physical platforms.

Experience the Future of Local Media

The redesigned The Standard App offers a holistic experience for those seeking to stay connected to the city’s most meaningful narratives. Readers are invited to join this new journey of "telling Hong Kong stories" by downloading the updated application today.

Download the App Now: https://www.thestandard.com.hk/appdownload