Mainland hotpot chain expands to Mong Kok with eyes on international market

Guangzhou-based Fung Yuen Cantonese-style hotpot has opened its first Hong Kong location, marking a strategic step in its expansion across Greater China and Asia, with an aim to take the brand to the international market.

InvestHK, meanwhile, warmly welcomed the restaurant’s decision to establish its regional headquarters in Hong Kong.

Arnold Lau Chi-yuen, Associate Director-General of Investment Promotion at InvestHK, noted that the new outlet provides diners with more culinary options while highlighting Hong Kong’s role as a bridge between mainland China and overseas markets.

“[The opening] helps the brand expand into international markets by leveraging Hong Kong's international platform and using Hong Kong as a bridge between the Mainland and overseas markets,” Lau said.

Xie Tian, Chairman of Fung Yuen Yezhen Catering Management Company, emphasized Hong Kong’s highly open market environment, calling it an “ideal springboard” for mainland brands to introduce Chinese cuisine globally.

“Fung Yuen has chosen Hong Kong as its regional headquarters to leverage the 'Belt and Road' initiative to streamline its cross-border supply chains, as well as to promote the standardised exportation of Cantonese soup culture via Hong Kong's international influence,” he said.

The Mong Kok location was strategically chosen for its vibrant tourist appeal and diverse pop culture, creating an ideal setting to showcase innovative dining experiences to both local and international customers.

Founded in 2013, Fung Yuen operates over 20 branches across mainland China.

“We will continue to gather feedback from local customers and combine it with international dining trends to develop innovative dishes,” Xie added.

(Nathan Leung)

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