Business case competition focuses on sustainability

Education | 25 Mar 2021

For 14 years, HSBC/HKU Hong Kong Business Case Competition has strived to nurture future business leaders by moving the business case from the classroom into a global competition.

Supported by HSBC and hosted by Asia Case Research Centre (ACRC) of the HKU Business School, the HSBC/HKU Hong Kong Business Case Competition 2021 wrapped up on March 9 after two days of online presentations by nine university teams.

This year, the participating teams showed their creativity and vision in supporting the Hong Kong community to cut down on bottled water consumption and reduce plastic waste. They also demonstrated a good understanding of business strategies through creative management solution, fluent presentation skills and quick-wittedness when responding to panel judges’ questions.

Diana Cesar, Chief Executive of HSBC, said, “It is great to see the next generation of business leaders applying their fresh thinking about sustainability through this competition, which HSBC has proudly supported for 14 years.” She adds that a good understanding of sustainability has, in recent decades, become a key competency of future business leaders.

With an innovative proposal to conserve the environment and build a sustainable future for Hong Kong, The Open University of Hong Kong (OUHK) clinched the Championship for this year. It will represent Hong Kong in the upcoming HSBC/HKU Asia Pacific Business Case Competition 2021, one of the largest events of its kind in the world, which HSBC has sponsored since 2008.

Professor Zhigang Tao, Associate Dean of HKU Business School, HSBC Professor in Global Economy and Business Strategy, Director of Institute for China & Global Development and Acting Director of the ACRC, said, “Sharing the passion with our partner HSBC to nurture young business leaders, we are glad to host this annual business case competition again this year.”

He indicated that the Covid-19 pandemic has raised the awareness of environmental and business sustainability, while technological advancement has accelerated the development of a more digitalized commercial landscape. “Creative and innovative business ideas are now exchanged and implemented across electronic platforms,” he added.

The online competition this year presented a great opportunity for students to hone various remote presentation skills that they can be put into practice in their future workplace, as the current business environment places increased importance on utilizing digital technology to conduct meetings and to analyze business situations, devise plans and execute them virtually.

“We look forward to students leveraging the valuable experience gained in this competition, which has been held online for two consecutive years.” he concluded. “Let us work together to create impact and achieve success locally and globally going forward.”




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