Going pink in breast cancer fight

Pink is the color of the day on October 27.

People are encouraged to wear pink outfits on the Dress Pink Day to support the annual "Pink Revolution" by Hong Kong Cancer Fund.

The campaign aims to raise HK$3 million for free breast cancer support services.

The cancer fund also welcomes people to take photos of their pink event and share them on social media with hashtags #PinkRevolution2023 .

The campaign has recruited more merchants to join the Shop For Good segment, which encourages people to go shopping for a good cause.

Merchants will offer limited-edition food and beverage, beauty and fashion.

The campaign has invited celebrity entrepreneur Gigi Ma, pictured, to be Hong Kong Cancer Fund's Pink Ambassador. In advertisements Ma is dressed in pink and holds pink balls of different sizes, with a tag-line "No Matter What Size You Are, Check Regularly" to remind women that the risk of breast cancer applies to all and regular check-ups are necessary.