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Club Steward Bernard Chan delivers a speech at the launch ceremony.
Guests tour the Jockey Club STK Eco Eight Recycling and Ecotourism Education Centre.
Guests visit booths at the Sha Tau Kok Sustainable Lunar New Year Carnival, which promotes a green lifestyle for residents and visitors.
The Hong Kong Jockey Club on Saturday launched a three-year project to boost recycling and ecotourism in Sha Tau Kok, including a new education center to improve waste management in the district and its surrounding villages.
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Funded by The Hong Kong Jockey Club Charities Trust and run by the Wu Zhi Qiao (Bridge to China) Charitable Foundation, the Jockey Club STK Eco Eight Recycling and Ecotourism Education Project was officially unveiled on February 7.
The centerpiece is the new Jockey Club STK Eco Eight Recycling and Ecotourism Education Centre, which will collect and process recyclables from Sha Tau Kok and nearby villages to raise waste management efficiency in remote rural areas.
The launch ceremony featured Under Secretary for Environment and Ecology Diane Wong, Jockey Club Steward Bernard Chan, Wu Zhi Qiao Chairman Professor Wong Kam-sing, and other guests.
The project aims to create a systematic recycling network through cross-sector collaboration and innovative methods, positioning Sha Tau Kok as a model for sustainable rural development in Hong Kong.
With the Sha Tau Kok closed area gradually opening, the region’s ecological attractions have drawn more visitors to villages including Lai Chi Wo, Mui Tsz Lam, Kop Tong, Kuk Po, Yung Shue Au, Ap Chau and Kat O.
The center will help manage rising waste, promote waste reduction education, and encourage active recycling.
Over 40 trained ambassadors will lead guided tours, green workshops and outreach to protect the area’s natural and cultural heritage.
The project targets training 150 ambassadors and reaching nearly 310,000 people through activities over three years.
The launch included the Sha Tau Kok Sustainable Lunar New Year Carnival, featuring booths and workshops to promote local culture and green living.
The Jockey Club’s funding comes from its integrated business model of racing and responsible sports wagering, which generates tax revenue, charity support and jobs for Hong Kong.