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A pop-up store featuring the beloved Japanese anime character Chiikawa has recently opened in Harbour City, Tsim Sha Tsui, attracting nearly a thousand fans to line up outside the mall waiting to snag their favorite limited-edition items.

Some devoted fans started to queue at 4pm on Monday and stayed overnight. The store announced around 7pm that the queuing number has reached the purchase quota for the limited-edition items, leading to disappointment and complaints from some Chiikawa enthusiasts.

The store had previously indicated that products would be released in phases on Tuesday (Apr 15) and the following Monday (Apr 21). While reservations had been open on social media, the daily quotas quickly ran out.

Police officers were seen patrolling outside the mall, while the store posted on social media that the number of attendees had surpassed the available purchase quotas, advising fans against joining the queue.

The initial sales round started last Wednesday (Apr 9) and drew over a thousand eager fans who camped out overnight, prompting police presence to ensure everything ran smoothly.

(Staff reporter)

Over 1,000 Chiikawa fans queue overnight for limited-edition merchandise drop