Nine globally celebrated artists have been assembled to present limited-production fun masks that should relieve the drudgery of wearing them.
Through a partnership between K11 and The Museum of Contemporary Art (MOCA), the Gold Ball of K11 MUSEA presents limited-production MOCA Masks that feature nine designs by celebrated artists across the globe, including Andy Warhol and Yoko Ono.
Made in Los Angeles, these collectable items (retailing at HK$320 each) include a creation by artist Alex Israel which features a sunset palette design mask with a specially designed iconic artist portrait pin; a colourful floral design mask by Andy Warhol that echoes the same artwork which is in MOCA’s permanent collection; Yoko Ono’s puzzle design “A Piece of Sky”; Mark Grotjahn’s geometric style pattern; and Catherine Opie’s “Bo from Being and Having (detail)”.
For those who love typography, the collection also offers Virgil Abloh’s “Still Speaks Loudly”; Barbara Kruger’s “Better Safe Than Sorry”; and Hank Willis Thomas’ “Life, Handle with Care”.
“As a MOCA trustee, I am proud to be bringing this meaningful project #MOCAmasks to Asia Pacific,” says Adrian Cheng, Founder of K11 Group and CEO of New World Development. “These limited edition designs showcase the creativity of some of the world’s most respected artists, and I hope they provide stylish options to the global community and help people adapt to the new normal, all while supporting the art industry at the same time.”
MOCA Director Klaus Biesenbach adds: “Wearing a mask communicates that you’re mindful of protecting others, your community, and yourself. I am so grateful to the artists participating in the #MOCAmasks initiative. Being a responsible and caring citizen amongst citizens just became even more beautiful because of these artists’ contributions! MOCA is thrilled to partner with K11 on this project, and thrilled to make these masks available to mindful and caring art lovers in Asia.”
The designs of #MOCAmasks are unique or existing works that have been specially adapted for this unique project. Each mask is handled much like an art work from creative to curatorial to production and presentation. The curatorial journey of #MOCAmasks has been a labour of love.
The masks vary in fabric depending on the design, including 100% Cotton, Cotton Blends (98% Cotton, 2% Elastane), or 100% Polyester Micro-Fiber. #MOCAmasks are for decorative use only. The mask shape is meant to fit a wide range of faces comfortably and securely, including children over 10 years old. Masks can be adjusted based on construction and are made with two layers of fabric, featuring a pocket on the inside with open sides for the option of individual filter insertion.
New World Development (NWD) is one of the first conglomerates in Hong Kong to play a leading role in helping those in need during the pandemic. Since February, it has launched a new shared platform #LoveWithoutBorders, in an effort to provide creative and sustainable solutions to challenges brought about by the pandemic.
NWD’s corporate initiatives include setting up an anti-epidemic fund of $10 million for Hong Kong-based families; raising funds for local communities through K11 campaigns like “Love Power” and “#ShareToInspireBid”; building its own mask production lines in Hong Kong; and launching “Mask-To-Go” dispensers available in thirty-seven designated centres run by non-governmental organisations (NGOs) across all eighteen districts to ease recipients’ anxiety about the shortage of masks.
https://shop.k11.com/en/eshop/moca
