B-comp a real-world eye opener

Some 284 Lingnan University students from different academic backgrounds forming 71 teams joined the university's first-ever Business Case Competition on Saturday.

Six real-life organizations - Police Force New Territories North crime prevention office, Alibaba Cloud, Silence Limited, the Hong Kong and China Gas Company Limited, Vitasoy International Holdings Limited, and the Wai Yuen Tong Medicine Company Limited - set up case studies relevant to the specific challenges they face, with each team randomly assigned one case.

Among 12 teams in the final, Team A from the Sub-Degree and UG divisions provided strategic design for Vitasoy on how to establish a fresh brand image and maintain premium propositions.

Team B from the Taught Postgraduate division formulated solutions for Alibaba Cloud to enhance awareness and implement differentiation strategies.

The two teams stood out, winning their categories with a prize of HK$5,000.

Participants described it as a chance to understand real-world challenges.