As the "CHIIKAWA DAYS" exhibition prepares to conclude on Sunday (Aug 31), the event organizer has reported a substantial turnout, with local attendees constituting 70 percent of the eager participants.
According to AllRightsReserved (ARR), the month-long exhibition has attracted enthusiastic visitors from mainland China, Japan, and Southeast Asia. Notably, the exhibition venue, K11 MUSEA, has experienced a nearly 20 percent increase in foot traffic compared to the same period last year.
Meanwhile, the four designated photo spots located at Central Pier, Kai Tak Sports Park, Sai Kung Waterfront Promenade and North Point East Coast Boardwalk have successfully drawn over 200,000 visitors.
In a social media post on Sunday, ARR shared that over 100,000 presale tickets have been sold for the event, with the ticketing website receiving more than 1 million visitors during the first two sales phases.
The exhibition's themed merchandise -- the limited-edition "Dim Sum" series of Chiikawa characters -- has also enjoyed robust sales.
The success of the exhibition has extended to its associated partners, with principal sponsor Manulife reportedly experiencing a threefold increase in social media engagement, achieving record-high organic traffic levels.
Moreover, one of the burgers offered by McDonald's has reached unprecedented sales figures as a result of the collaboration with the event.
The "Light Rail Travel Pass Package" under the "CHIIKAWA DAYS in MTR" initiative, along with the "CHIIKAWA DAYS Special Edition Octopus," also saw significant growth in sales, illustrating the effectiveness of the strategy that combines commercial value generation with community engagement through intellectual property collaborations.
ARR has expressed gratitude for the support received from the team and fans of the manga series, emphasizing that the collective efforts of all parties involved have contributed to the creation of a remarkable experience within the city.
