SHKP Malls pull out all the stops to for Labour Day Golden Week opportunity

In a vibrant effort to attract Labor Day Golden Week shoppers, Sun Hung Kai Properties (SHKP) malls across multiple districts hosted a series of special events, drawing in mainland tourists, pet lovers, and families to celebrate the lively five-day Labour Day Golden Week.

Collaborating with the beloved South Korean character, Mr. Donothing, SHKP unveiled a five-day pop-up store at the APM mall in Kwun Tong, showcasing an array of limited-edition products that drew crowds in droves.

Additionally, the pop-up store featured a rare appearance by character designer Cho Hee-jae, who delighted fans by autographing in person, adding an exclusive touch to the event.

Among the highlights was the exclusive T-shirt collection, with over half of the styles selling out quickly.

On the other hand, the wwwtc mall in Causeway Bay extended the opening hours of its rooftop garden, allowing customers to enjoy the Wan Chai drone spectacle on the evening of May 1. 

The mall also introduced an upgraded indoor interactive display, featuring a new sea turtle character and a 3.5-meter-long mechanical dolphin that interacted with guests under the canopy, creating an enchanting deep-sea experience that captivated guests.

Maureen Fung Sau-yim, Executive Director of SHKP, described the retail market atmosphere as positive, citing a surge in foot traffic from local residents and mainland tourists throughout the holiday period.

Fung highlighted the resounding success of the Korean character pop-up store, which catered to the tastes of young customers fond of trendy Korean and Japanese merchandise, with limited-edition items completely selling out.

Acknowledging the diverse needs of shoppers, Fung emphasized the incorporation of interactive elements such as bubble-spraying segments in mall showcases to enhance customer engagement.

Moreover, Fung underlined the importance for the malls to stand out, citing the Causeway Bay mall leveraging its Victoria Harbour views to create a new sea-view spot with the rooftop garden, which includes the Noonday Gun, Causeway Bay Typhoon Shelter, and day-and-night harbor views.

Fung revealed that many tourists provided positive feedback on the viewing telescopes installed in the garden just before May 1, coinciding with the start of the Golden Week.

To boost customers’ spending, malls in various districts rolled out a range of incentives, including HK$500 Tourist Welcome Packs in collaboration with DianPing and cash voucher rewards through UnionPay's U Plan, along with substantial discounts on luxury purchases.

During the past Golden Week, there was a strong demand from mainland tourists for gold jewelry, such as the dragon and phoenix gold bangles and gold pellets, as investment pieces.

While some high-end brands were set to increase prices, Tsim Sha Tsui malls saw tourists making purchases to take advantage of holiday promotions. Locals also seized the opportunity for collectible items and Mother's Day gifts, with one watch retailer reporting single-day sales nearing HK$1million.