Celebrate European culinary heritage in Hong Kong
This May, food lovers in Hong Kong are in for a treat as the ‘Enjoy the Authentic Joy from Europe’ campaign brings an exquisite selection of traditional European delicacies to the forefront.
This exciting initiative showcases four iconic deli meats: Mortadella Bologna PGI, Salamini Italiani alla Cacciatora PDO, Cotechino Modena PGI, and Zampone Modena PGI. Each product not only reflects the rich culinary heritage of Europe but also promises an indulgent experience for all who appreciate fine food.
The stars of the campaign
Mortadella Bologna PGI is a beloved Italian delicacy made from finely ground pork, seasoned with a blend of spices and often studded with pistachios. Its smooth texture and slightly sweet flavor make it a versatile addition to antipasto platters or sandwiches.
Salamini Italiani alla Cacciatora PDO are small, ruby-red cured sausages made from high-quality pork, seasoned with garlic and pepper. Traditionally carried by hunters, their sweet and delicate flavor pairs beautifully with cheeses and fruits or can enhance salads and pureed dishes.
Cotechino Modena PGI and Zampone Modena PGI showcase the artistry of Italian charcuterie. These products are made from pork encased in pig skin and pig trotter’s skin, respectively, and are seasoned with traditional spices. While they are often enjoyed during festive occasions, they have become staples in everyday dining, offering rich and refined flavors.
Exclusive deals await
Consumers can immerse themselves in an exciting in-store promotion at select city’super locations from May 15 to 25, 2025. Shoppers will enjoy the delightful bonus of a free USB multi-charging cable with any purchase of the featured European deli meats, while supplies last. This enticing offer invites customers to not only taste and explore these exceptional products but also to discover the fascinating stories behind their rich heritage. The participating city’super stores include: Central-IFC, Causeway Bay-Times Square, TST-Harbour City, and Shatin-New Town Plaza.
Enhance your Spring feast with European deli meats
In celebration of spring, you can effortlessly incorporate these premium deli meats into a variety of festive dishes that are guaranteed to impress your guests. Here are few delightful recipe ideas that will bring authentic European flavors to your spring table:
First, consider a ‘Salad with Mortadella Bologna PGI’. This dish combines soft, aromatic slices of Mortadella Bologna with a medley of crisp greens, creating a perfect balance of savory and fresh flavors.
Next, try the ‘Lentil and Salamini Italiani alla Cacciatora PDO Salad’ with Balsamic Vinaigrette. This healthy and hearty dish pairs the sweet and delicate flavor of Salamini with earthy lentils and a tangy balsamic vinaigrette, making it a satisfying option for your spring feast.
For a comforting dish, prepare ‘Stuffed Zucchini with Cotechino Modena PGI’. By stuffing tender zucchini with Cotechino Modena PGI, you create a delicious meal that is ideal for the spring season.
These recipes highlight the versatility and rich flavors of European deli meats, making them perfect additions to your spring celebrations.
Experience excellence at HOFEX 2025
The campaign also featured a presence at HOFEX 2025, Asia’s premier food and hospitality trade show which took place from 14 to 16 May 2025 at the Hong Kong Convention and Exhibition Centre.
At HOFEX, food enthusiasts and trade professionals had the chance to taste these premium deli meats, prepared by expert chefs. Daily workshops were held, offering insights into the production processes and unique qualities of these world-class products. Representatives from the three consortia also shared their passion for preserving culinary heritage and ensuring the highest standards of quality.
The ‘Enjoy the Authentic Joy from Europe’ campaign is a celebration of tradition, quality, and the rich flavors of European delicacies. With exclusive events and promotions in Hong Kong, there has never been a better time to indulge in these culinary treasures.
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The content of this promotion campaign represents the views of the author only and is his/her sole responsibility.
The European Commission and the European Research Executive Agency (REA) do not accept any responsibility for any use that may be made of the information it contains.
