Adrian Cheng meets French President Macron and shares views on Sino-French cultural exchange

Adrian Cheng Chi-kong, founder of K11, said he has engaged in an inspiring discussion about the role of cultural exchange as a vital bridge connecting East and West after meeting French President Emmanuel Macron at the Élysée Palace recently.

“I had the honor of meeting French President Emmanuel Macron and his cabinet last week," Cheng said. "These meaningful conversations laid the foundation for innovative collaborations across global cultural industries—spanning art, design, heritage, animation, sports, and even eSports—unlocking a tremendous market opportunity valued at over US$3 trillion and fostering mutual growth for both countries."

Cheng added that he shared his aspiration to use the K11 platform and K11 Art Foundation’s support to foster joint art exhibitions, public art projects, and youth artist exchanges, enhancing cultural integration between China and France.

He also highlighted KAF’s role in helping young artists enter the global stage and promote cultural exchange.

It is reported that the global cultural industry is valued at approximately US$3 trillion, with the annual trade volume of cultural goods amounting to about US$400 billion, representing less than 20 percent of the total market size.