The third phase of the Global Sources Hong Kong Shows will be held from April 27 to 30, 2025, at AsiaWorld-Expo, delivering a curated sourcing experience for two booming sectors: sports & outdoor gear,as well as baby and children’s products. With over 700 exhibitors and nearly 15,000 visitors expected, this year’s event aims to meet the global demand through product upgrades and innovation.

Capitalizing on the World Cup Boom: Sports and Outdoor Show Takes Center Stage

With the 2026 FIFA World Cup approaching, demand for sports merchandise is set to rise globally. Seizing this opportunity, the show introduces a dedicated World Cup-themed zone, featuring a vibrant lineup of athletic apparel, equipment, and branded souvenirs.
Maxstar, known for its collaborations with industry giants like Pepsi and Coca-Cola, will unveil eco-friendly football gear crafted from renewable materials—reflecting the increasing demand for sustainable sports products.

Meanwhile, sportswear brands such as Healy Sportswear and Normzl are pushing the boundaries of personalization, allowing buyers to customize everything from jersey colors and team emblems to cultural motifs, catering to the unique preferences of various markets.
The outdoor sports sector will also showcase innovative trends, with a focus on transforming outdoor equipment from single-purpose tools into a lifestyle.

TMZ, a well-known outdoor brand, will exhibit its latest foldable camping cart featuring scene-specific designs that enable seamless transitions between functions. Its detachable oil-resistant tabletop supports easy switching between transport, dining, and BBQ scenarios, flexibly meeting diverse outdoor camping needs.

To further engage buyers and attendees, immersive experiences are integrated into the event program. Highlights include a sports carnival, pickleball and soccer experience zones, and a unique indoor triathlon challenge co-organized with the Sports Performance and Functional Fitness Federation of Hong Kong. For a cultural twist, Wing Chun master Lam Shu Shing will deliver a live martial arts showcase: Leung Sheung Wing Chun, adding flair to the vibrant program.

“Immersive scenarios are redefining the traditional B2B model,” said John Kao. “Through real-time demonstrations, buyers can experience the actual value and applicability of products—bridging the gap between innovation and market needs.”

Baby & Children’s Products Show: Smarter, Safer, and More Sentimental

Parallel to the sports & outdoor show, the baby & children’s products show is set to become a key sourcing destination for buyers seeking next-gen childcare solutions. From smart monitors to emotionally resonant designs, the expo reflects the sector’s shift from basic functionality to holistic, value-driven innovation.

Vizolink has developed an AI-powered baby monitoring system that combines millimeter-wave radar and visual AI. This technology enables features such as sleep apnea alerts and continuous temperature monitoring, designed to detect hidden risks in real-time.
But safety isn’t the only driver—emotional design is emerging as a differentiator. Brands are now infusing story, aesthetics, and sentiment into their offerings.

A prime example is Zoyzoii, a brand under Shenzhen Mecom Technology Co., Ltd. Their nature-inspired backpacks and water bottles turn functional travel items into whimsical, emotional companions for children, seamlessly blending design with utility.
By spotlighting both tech-driven upgrades and emotionally engaging design, the show is offering a glimpse into the future of the baby products market—one where innovation meets intimacy.

Connecting Global Buyers with Tomorrow’s Trends

With scenario-rich demonstrations, trendsetting product launches, and insightful activities, the third phase of the Global Sources Hong Kong Shows offers global buyers a unique opportunity to discover, connect, and lead. Whether tapping into the sporting economy or exploring the future of parenting, this April’s shows promises a comprehensive view of what’s next in sourcing.

Global Sources Hong Kong Shows 2025

Date: Phase 1 (April 11–14)

Phase 2 (April 18-21)

Phase 3 (April 27-30)

Venue: AsiaWorld-Expo

The Third Phase of the Global Sources Hong Kong Shows Spotlights Sports, Outdoor, and Baby Products with Innovative Flair