Warnings, updates in talent video to attract mainlanders

Cheng Wong

Hong Kong Talent Engage has rolled out an anti-fraud promotional video on its Xiaohongshu account, with Secretary for Labour and Welfare Chris Sun Yuk-han presenting a leading role to captivate and connect with viewers.

To enhance promotion in the mainland market and connect with talent, HKTE launched an official account on Xiaohongshu, or RedNote, a mainland social media platform.

The initiative offers mainlanders the latest updates on Hong Kong's talent policies, employment and lifestyle, while also addressing anti-fraud measures, warning against black market traps and policy rumors, and assisting with residency issues to help them kickstart their careers in the city.

To mark the occasion, HKTE invited Sun to star in a short video, where he led a talent team to introduce "T Sir" and "E sister" to hundreds of millions of Xiaohongshu users in the mainland.

In the video, Sun takes on the role of a talent team convener, skillfully using electronic devices to summon the two characters while outlining their important missions.

"This mission has two main objectives: first, to raise awareness about fraud among talent and to avoid believing in false information. Second, to promote our talent services," he emphasizes.

An HKTE spokesperson said "T" stands for "Talent" and "E" represents "Engage." And "T Sir" will focus on sharing official information and debunking rumors, while "E sister" will offer practical and valuable insights into living in Hong Kong.

The spokesperson said the goal is to effectively attract and support talent in settling down in Hong Kong, ensuring a seamless transition as they begin a new chapter in their lives.

The spokesperson invited interested individuals to follow HKTE on Xiaohongshu to stay updated.

cheng.wong@singtaonewscorp.com