HKTDC toys, baby products and stationery fairs wrap up successfully with strong global attendance

The 52nd Hong Kong Toys & Games Fair, 17th Hong Kong Baby Products Fair, and 24th Hong Kong International Stationery & School Supplies Fair concluded today at the Hong Kong Convention and Exhibition Centre after four days of vibrant trading.

Organized by the Hong Kong Trade Development Council (HKTDC), with the Stationery Fair co-organized by Messe Frankfurt (HK) Ltd, the hybrid events attracted approximately 82,000 buyers from 121 countries and regions. This strong turnout marked a solid start to the HKTDC’s 2026 exhibition calendar.

The Toys & Games Fair drew over 41,000 buyers, the Baby Products Fair around 27,000, and the Stationery Fair about 14,000. Major sourcing markets included mainland China, Taiwan, ASEAN nations (Malaysia, the Philippines, Thailand, and Vietnam), Korea, India, and the United States. 

Double-digit growth was recorded from Macao, Belgium, Polan,d and South Africa.

A major highlight was the newly launched “Pop & Play” pavilion at the Toys & Games Fair, which welcomed 10,000 public visitors. 

Showcasing 150 trendy IPs, fair premieres, and limited-edition collectibles, the pavilion successfully blended B2B and B2C elements. 

It enabled local Hong Kong toy brands to connect with international buyers while allowing mainland and overseas IPs to engage directly with local fans of trendy toys and collectibles. 

Exhibitors reported brisk onsite sales, new cross-industry partnerships, and significant business leads, particularly in IP licensing, theme park collaboration,s and premium product design.

Over 2,600 exhibitors from 37 countries participated across the three fairs. Sustainability remained a key focus, with the Green Toys zone and Green Solutions label featured prominently—over 400 exhibitors displayed the eco-friendly green leaf logo, double the number from last year.

The hybrid EXHIBITION+ model, including the Click2Match smart business matching platform, will continue facilitating connections between exhibitors and buyers until 22 January.

The fairs underscored Hong Kong’s position as a leading international trade and innovation hub for the toy, baby products, and stationery industries, driving growth through IP integration, sustainable design and emerging technologies such as AI-enhanced toys.