Hong Kong International Wine & Spirits Fair to showcase global flavors and Chinese spirits

The 17th Hong Kong International Wine & Spirits Fair will take place from November 6 to 8 at the Hong Kong Convention and Exhibition Centre in Wan Chai, drawing over 620 exhibitors from 21 countries and regions, including a notable increase in Chinese baijiu brands.

The event will introduce the “World of Spirits” zone showcasing spirits from 13 countries, such as Chinese baijiu, whisky, and brandy, with six of China’s top 10 baijiu brands—Kweichow Moutai, Jiangsu Yanghe, Wuliangye, Luzhou Laojiao, Jiannanchun, and Langjiu—on display. 

Twenty spirit-focused activities, including the 2025 China Baijiu Culture International Promotion Asia Forum co-hosted by the China Alcoholic Drinks Association, will highlight the growing diversity of the spirits market.

Hong Kong Trade Development Council Deputy Executive Director Jenny Koo Jing-man announced that 60 buyer delegations from 25 countries are expected, aiming to attract over 8,000 buyers. 

She noted that recent reductions in high-end spirits taxes have boosted the industry, fostering market growth. 

The fair will also feature a Friends of Wine Zone, showcasing complementary foods like ham and cheese. 

Highlights include Hong Kong actor Timmy Hung’s brand Hongjiaban Moutai, blending local action film culture with traditional craftsmanship; Austria’s rare Martin & Ann Arndorfer Anina Verde wine; Italy’s meticulously crafted Don Carlo; and Japan’s Hyakusyun Junmai Daiginjo sake, made with naturally farmed rice for an unfiltered, vibrant flavor. 

Estonia’s Punch Club OÜ will present organic, low-sugar ready-to-drink cocktails, catering to rising demand for low-alcohol beverages, making the fair a vibrant hub for global culinary and beverage innovation.
 

[Special Announcement] Discover the diversity of Portuguese-speaking cultures at Macao’s “2025 GEG Lusofonia Festival”

An extravaganza of arts, performance and gastronomy of Portuguese-speaking countries comes to Macao’s Taipa Houses from 24 to 26 October and 31 October to 2 November at the 2025 GEG Lusofonia Festival. Held in parallel with the “7th Encounter in Macau – Arts and Cultural Festival between China and the Portuguese-speaking Countries”, the festival features music, dance, art, crafts, traditional costumes, literature, tourist information, market fairs and typical snacks and drinks of these countries, including Angola, Brazil, Cape Verde, Guinea Bissau, Mozambique, Portugal, San Tome and Principe, East Timor, Goa, Daman and Diu and, of course, Macao. It’s an amazing cultural encounter not to be missed.

For more information, please visit: https://www.icm.gov.mo/FCP/2025/en/events/Programme1