Newly promoted Hong Kong Premier League club Eastern District SA has unveiled plans to reinvent the matchday experience at Siu Sai Wan Sports Ground this season, introducing pet-friendly policies, craft beer sales, and family activities to attract a broader audience and stimulate the local economy.
The club aims to create a one-stop “watch, play, and explore” experience with pitch-side parent-child games, emerging sports trials, and food stalls.
Specialty craft beers will be sold on-site, and the club is considering allowing spectators to bring pets.
To manage matchday logistics, Eastern District is in talks with bus and minibus operators to provide special services to and from the venue.
The club also plans to collaborate with local businesses to offer discounts to ticket holders.
Chairman Gary Lau hopes these family- and pet-friendly initiatives will draw both local and cross-district visitors, providing an economic lift to the area.
The Leisure and Cultural Services Department has responded positively to the proposals, suggesting that designated pet areas or diaper requirements could be introduced.
If successful, these measures could serve as a model for other football clubs.
ANSON LUK
