K11 mall looks to get a big kick out of Ronaldo expo

Stacy Shi

Cristiano Ronaldo Life Museum, an exhibition dedicated to the football legend, is set to open in July at the K11 Art & Cultural Centre in Tsim Sha Tsui.

This unique venue will showcase Ronaldo's distinguished career through interactive exhibits, rare memorabilia and motivational storytelling.

Tickets will go on sale on Wednesday, coinciding with Ronaldo's 40th birthday, alongside a grand celebration at the K11 Musea promenade to honor the icon, allowing fans worldwide to partake in this historic opening.

Early-bird ticket buyers will receive exclusive benefits at merchandise stores and "unique opportunities to enhance their CR7 Life Museum experience."

The year-long exhibition, covering about 12,000 square feet, is expected to attract over 12 million visitors to Hong Kong, significantly boosting the city's profile as a global tourist destination, according to statement by the museum.

"The CR7 Life Museum will naturally inspire collaborations across Hong Kong's hospitality sector, food and beverage outlets, retail businesses, tourism agencies and the MTR," it said.

"These synergies are expected to foster a collective movement called 'Hong Kong United,' encouraging all sectors to embrace and welcome tourists from around the globe."

Featuring cutting-edge technology, the museum will allow visitors to engage with high-tech installations, including photo booths with life-sized replicas of the football icon, and explore motivational content designed to inspire youth and dreamers to unlock their full potential.

In addition to the museum, two flagship merchandise stores will open in Tsim Sha Tsui and on Hong Kong Island in March and April.

Spanning over 3,000 square feet each, they will be the first of their kind in the world, offering exclusive Ronaldo-signed merchandise and memorabilia.