Thrills build up for Lego Formula 1

Marco Lam

Calling all Formula 1 fans and Lego builders: a pop-up store goes full throttle at Kai Tak's Airside mall, offering an array of exclusive co-branded merchandise as well as chances to win limited-edition sets signed by legendary Formula 1 drivers and team principals.

The "Lego Formula 1 Build the Thrill" campaign, which started at the weekend, will run until April 7, allowing fans to enjoy the craftsmanship of a 1:1 brick car model along with interactive game zones that will test their potential as racing drivers.

The 1:1 car model is based on Ferrari's SF-24 Formula 1 beast.

"Crafted by Hong Kong's only Lego-certified professional Andy Hung and his crew, the 500-kilogram model comprises 200,000 bricks and took 336 hours to design and 1,300 hours to assemble.

"This creation captures the car's true-to-life details, functions and technology - from the intricate steering system, two-speed gearbox and printed tires to the adjustable rear wing and the rotating MGU-H -or thermal energy recovery system - in the V6 engine."

Upon collection of stamps from the game zones, fans can redeem an exclusive gift pack.

Customers who shop at the pop-up store will also have a chance to win boxsets signed by three Formula 1 legends: Christian Horner, team principal of Red Bull Racing; Mike Krack, team principal of Aston Martin; and Gabriel Bortoleto, driver for the Sauber team.

The campaign also features exclusive Formula 1 driver exhibits, and many other impressive displays, Lego said.

marco.lam@singtaonewscorp.com