Cathay puts store in branded products

Cathay Pacific's lifestyle branch aims to set up its first hybrid retail-concept store selling exclusive branded products by the end of the year at one of the three malls owned by the airline's parent company Swire Properties.

It will offer an "omni-channel" experience that allows shoppers to see, in person, products and souvenirs branded with Cathay's signature brushed wing design and jade green color palette that are designed by the lifestyle brand's in-house designers, customer lifestyle director Paul Smitton said.

Cathay has also launched a limited-edition Navitimer aviator watch with Swiss luxury watchmaker Breitling in celebration of the timepiece's 70th anniversary.

The watch is available for preorders of 200 numbered pieces until October 14 at a Breitling pop up store in Pacific Place as well as on Cathay's shopping platform.

The watch features a dial in Cathay's signature jade green, an engraving that shows it is one of 200, and a 43mm diameter steel case with a brown alligator leather strap.

Cathay Pacific, Marco Polo Club and Asia Miles have also been consolidated under Cathay, which will have over 12 million members and offer products and services across 800 partners in holidays, payments, wellness, shopping and dining.

Shoppers will be able to use Cathay and Standard Chartered's cobranded credit card to earn status and miles, and shop for our curated products.