Invest Hong Kong (InvestHK) wins the Gold Award at the Marketing Interactive DigiZ Awards 2025 in category of Best AI-Generated Campaign.
In the award-winning project, InvestHK collaborated with the French fintech start-up Libertify to utilize proprietary AI technology, thereby creating an innovative digital marketing solution designed to highlight Hong Kong's advantages in the fintech sector for overseas markets.
This solution employed advanced content generation capabilities associated with AI technology to revolutionize storytelling, resulting in the production of varied AI-generated promotional materials and videos tailored to specific scenarios and audience requirements.
Furthermore, through the implementation of AI-powered virtual avatars and interactive chatbots, the solution facilitated a deeper understanding of the intricate components of Hong Kong's fintech ecosystem among the target audience.
The AI-enabled language conversion also contributed to providing a localized experience for audiences in France, the Middle East, and other English-speaking markets within this phase of the project.
"This award is a testament to InvestHK's commitment to embracing innovation and using AI to scale up our marketing reach," said Alpha Lau Hai-suen, the Director-General of Investment Promotion at InvestHK. "InvestHK will keep harnessing innovative technologies to enhance our outreach in strategic markets worldwide, and fostering a culture of innovation by encouraging wider industry adoption of advanced technologies."
