Chiikawa fever: “CHIIKAWA DAYS” exhibition set to take over fans this Fri

As summer unfolds in the city, the buzz around the 'CHIIKAWA DAYS' exhibition is heating up, ready to captivate fans of all ages with the beloved characters beginning this Friday (Aug 1).

Presented by the creative brand AllRightsReserved (ARR), this three-week immersive exhibition will showcase an array of classic Chiikawa comic scenes at K11 MUSEA and the Tsim Sha Tsui Harbourfront.

Under the theme centered around clothing, food, shelter, and transportation, visitors are invited to step into the everyday adventures of Chiikawa and friends through art display, 3D sculptures and multiple giant inflatable installations.

Exclusive dim sum series

One of the highlights of the exhibition will be an exclusive "dim sum" series designed by the author Nagano for Hong Kong fans, where the comic characters will transform into classic Hong Kong dim sum, including salted egg yolk layered cake, sausage rolls and siu mai. 

With a blend with Hong Kong's culinary culture, the specially designed characters are anticipated to be the next  trending shot this summer.

E-stamp collection across city’s hotspot

Fans eager to see these adorable dim sum characters can participate in a new e-stamp collection event launched by the Tourism Board and ARR, running until September 24.

The event will feature the limited "Dim Sum" e-stamps at four major tourist hotspots: Central Pier, Kai Tak Sports Park, Sai Kung Waterfront Promenade, and North Point East Coast Boardwalk.

After collecting 8 stamps by scanning QR codes at the four locations by August 15, fans will have a chance to enter a draw for "CHIIKAWA" exhibition tickets.

Prize draw and winner information

A total of 50 winners will receive tickets valid only for designated time slots on August 22 and the list of winners will be announced on August 16, where participants can check the results on AllRightsReserved's official Facebook page and event site.

Travel packages for global fans

With the growing popularity of Chiikawa series in Japan and Southeast Asia, the Tourism Board has also partnered with major travel agencies to offer travel packages that include the “CHIIKAWA DAYS” exhibition tickets, flights and hotel accommodations.

Additionally, the board is collaborating with online travel service platforms to offer special packages targeting Southeast Asian markets such as Singapore, Thailand, and Malaysia, enhancing the overall travel experience for the global Chiikawa fans.