Anime entertainment startup INCUBASE Studio partners with K11 Concepts Management Limited to boost global ACGN cultural experiences

Global anime culture is set to take wing and soar high, as entertainment experience curator INCUBASE Studio forms strategic partnership with K11 Concepts Management Limited.

Through this collaboration, INCUBASE Studio will leverage K11 Experience’s extensive customer base, ticketing platform, CRM system and supporting ecosystem to introduce INCUBASE Studio’s exhibition projects, creating immersive Anime, Comics, Games and Novels (ACGN) cultural experiences for next-generation consumers in Hong Kong and abroad.

K11 Experience is K11 Concepts Management Limited‘s IP incubation platform for anime, culture and imagination. It aims to develop anime-driven cultural and entertainment experiences, and customize journeys of imagination for consumers.

Meanwhile, INCUBASE Studio is a curator and producer of experiential entertainment with the aim of promoting anime culture and unprecedented entertainment experiences across the world.

The startup, established in Hong Kong in 2021, has an impressive portfolio of renowned IP-based experiences in Hong Kong and across Asia, which can be categorized into two types of exhibitions.

The first type consists of brand-new experiences designed and curated by INCUBASE Studio, including the immersive “One Piece The Great Era of Piracy Exhibition Asia Tour”, “The Conjuring Universe Tour” inspired by the blockbuster horror franchise, and “The Peppa Pig Treasure Hunt Family Interactive Exhibition”.

The second type involves INCUBASE Studio bringing exhibitions from Japan to Hong Kong and other regions, with added region-specific elements to enhance connections and interactions with local fans. Notable exhibitions include the highly-popular “Fullmetal Alchemist Exhibition”, “DETECTIVE CONAN THE MOVIE Exhibition – A Silver Screen Retrospective”, “Kamen Rider 50th Anniversary Exhibition” and “Chainsaw Man Animation Exhibition”.

In addition, INCUBASE Studio owns the online ticketing platform INCUTix and opened its first anime cultural experience hub INCUBASE Arena in Hong Kong in 2024 and Malaysia in January 2025, along with INCUShop. These offerings provide a holistic and diverse range of anime-based cultural and entertainment experiences encompassing exhibitions, events, F&B and merchandise.

The strategic collaboration of K11 Concepts Management Limited with INCUBASE Studio represents a significant step to create fertile ground for the development of anime culture sector.

“INCUBASE Studio has strong capabilities in IP acquisition and integration, especially Japanese IP,” comments Richard Cheung, Group CEO at K11 Concepts Management Limited.

“Through this strategic partnership, we will pave the way for anime, culture and entertainment industry to grow, with a view to curating richer and more diverse cultural environs while achieving economic benefits,” adds Cheung.

Sion Yip, Founder and CEO of INCUBASE Studio, hopes that the partnership will open audience’s eyes to innovations in anime culture.
“We are honored to partner with K11 Concepts Management Limited, bringing significant development opportunities for anime entertainment experiences across the world,” says Yip.

Looking ahead, Yip reveals that INCUBASE Studio will be hosting exhibitions featuring iconic IPs like “Crayon Shin-chan”, “Dragon Ball” and “Monster Hunter” this year across Asia.

It is also working to bring highly anticipated exhibitions and themed pop-up stores, including “Cardcaptor Sakura”, “DAN DA DAN”, “The Idolmaster” and “Oshi no Ko”, to regions beyond Japan.

Located in MongKok, INCUBASE Arena is currently presenting the “Ryoko Kui Exhibition” and the “Delicious in Dungeon Exhibition”. The interactive space also features a one-stop entertainment experience for anime lovers with INCUShop, a pop-up area, a themed café and zones for eSports, card games and more.