Formula 1's need for speed in bricks at AIRSIDE

Calling all Formula 1 fans and LEGO builders! A pop-up store goes full throttle at Kai Tak’s AIRSIDE, offering an array of exclusive co-branded merchandise and chances to win limited-edition sets signed by legendary Formula 1 drivers and team principals!

The LEGO Group previously rolled out a brand-new range of LEGO sets on the motorsport - which quickly became a global phenomenon. The group also had their 1:1 LEGO F1 Ferrari race car model blaze down the streets of Hong Kong heightening the F1 fervor across the city.

The “LEGO FORMULA 1 Build the Thrill” campaign will run from March 14 through April 7, allowing fans to immerse themselves in the sheer power and craftsmanship of the 1:1 brick car model, paired with the on-site interactive game zones that will test fans’ potential as racing drivers.

Upon collection of stamps from the game zones, fans can redeem an exclusive gift pack. Customers who shop at the pop-up store will also have a chance to win boxsets signed by three Formula 1 legends: Christian Horner, Team Principal of Red Bull Racing, Mike Krack, Team Principal of Aston Martin, and Gabriel Bortoleto, driver for the Sauber team.

The campaign also features exclusive Formula 1 driver exhibits, and many other impressive displays for fans to snap away at! 

Read more: LEGO transforms HK street into circuits with 1:1 Ferrari F1 replica