‘Immersive Hong Kong’ exhibition draws over 200,000 visitors in Dubai

To introduce the people of the Middle East to the unique potential for business, investment, and tourism in Hong Kong, the Information Services Department has staged the "Immersive Hong Kong" roving exhibition in Dubai, United Arab Emirates, during the year-end festive season, attracting over 200,000 visitors to experience the appeal and vibrancy of Hong Kong through interactive art technology.

Organized in collaboration with the Hong Kong Economic & Trade Office in Dubai, the exhibition - held from December 20 last year to January 5 - is part of the ISD’s promotional campaign to showcase Hong Kong's new attractions, advantages and opportunities.

Director of Information Services Apollonia Liu said the “Immersive Hong Kong” exhibition was brought to Dubai to provide people in the region with a better understanding of the city and its unique potential.

 “We are very delighted with the positive response as well as the expansion of our circle of friends and network through staging this exhibition,” she said. 

Hong Kong has been actively expanding and deepening its overseas networks, including closer cooperation and engagement with the Middle East.

Chief Executive John Lee and a number of principal officials have been leading delegations to visit the Middle East since 2023 to strengthen Hong Kong's connections with the region, to tell good stories of Hong Kong, and to explore greater business opportunities.

Dubai is the fifth stop of the "Immersive Hong Kong" exhibition, following successful stints in Jakarta, Indonesia; Bangkok, Thailand; Kuala Lumpur, Malaysia; and Guangzhou between July 2023 and August 2024.

The ISD said it will explore holding the exhibition in other cities later this year.