Over 70pc travelers embrace 'nocturnal tourism'

About two-thirds of travelers from Hong Kong favor night journeys to steer clear of daytime crowds and fully embrace the idea of "nocturnal tourism."

According to a survey by Booking.com, 71 percent of respondents preferred "darker" travel destinations as it indicates the inclination toward nighttime or early morning exploration fosters a deeper connection with nature.

Moreover, more than half of Hong Kong tourists are willing to book accommodations without lights, contributing to reduced light pollution and wildlife preservation.

These insights are part of Booking.com's Travel Predictions 2025 research, which involved polling 27,713 adults across 33 countries and regions between July and August this year. 

A total of 1,004 responses were gathered in Hong Kong, with the respondents suggesting that upcoming travel trends will include nocturnal tourism, budget-friendly trips, multi-generational adventures, alternative itineraries, and a focus on wellness travel aimed at enhancing mental and physical well-being.

Regina Chan, Booking.com's area manager for Taiwan and Hong Kong, said that these emerging preferences reflect a growing emphasis on sustainability, wellness, and cultural immersion. 

Chan said that 65 percent of respondents are tightening their budget plans to maximize experiences, with nearly 60 percent aiming to be more economical during their trips. 

Intergenerational travel is gaining traction in Hong Kong, driven by the cultural emphasis on extended family living. 

Chan said 57 percent of respondents plan to use their inheritance for family trips, with many baby boomers (born between 1946 and 1964) willing to fund these experiences for their children.

With the convenience of AI and new technologies, 63 percent of Hong Kong travelers intend to leverage these tools for informed decision-making, such as discovering authentic experiences. 

Also, 54 percent are interested in using AI for vacation planning.

Looking ahead to 2025, Booking.com anticipates a significant rise in wellness tourism, with 58 percent of respondents willing to invest in vacations specifically designed to enhance longevity and well-being.