LOJEL Celebrates 35 Years of Innovation and Sustainability with a New Exhibition

Global carry essentials brand, LOJEL, is proud to announce their anniversary campaign titled "35 Years with LOJEL: A Journey Through Time," taking place at the Fashion Walk Flagship Experience Hub. This milestone highlights LOJEL’s evolution from a local business to a global brand and underscores their unwavering commitment to sustainability, innovation, and mindful movement.

A Journey of Transformation and Growth

This marks the second exhibition at the brand’s Flagship Experience Hub since the location’s grand opening in April 2024. For the first time ever, LOJEL invites you to explore their collection of original LOJEL products from the 1990s to the 2000s, showcasing the remarkable transformation and growth they’ve experienced over the past 35 years. Attendees will have the unique opportunity to explore how the brand has consistently evolved and adapted to meet the needs of travelers and their movement over generations of unique journeys.

Sustainability at the Heart of LOJEL

"Sustainability is not something we consider a tool to differentiate ourselves, but rather something that should be built into the core substance of our brand and organization."

- An Chieh Chiang, CEO of LOJEL

Central to LOJEL’s ethos is a deep commitment to sustainability. In celebration of its 35th anniversary, the brand reaffirmed their dedication to reducing environmental impact through innovative practices and eco-friendly materials. This campaign highlights how LOJEL’s products, such as the recently upgraded Cubo collection—which now uses 50% recycled materials—contribute to mindful movement and sustainable travel solutions.

35 Years with LOJEL: A Journey Through Time Photography Contest – Win a Premium All-Inclusive Resort Getaway for Two

To celebrate 35 years of innovation and sustainability, LOJEL has partnered with Club Med, a sustainable travel brand committed to promoting eco-friendly tourism, to host the "35 Years with LOJEL: A Journey Through Time" photography contest. Winners will receive a premium all-inclusive resort getaway for two, offering a fun and sustainable travel experience while raising awareness of environmental protection. A joint panel from LOJEL and Club Med will select the winning entries.

How to Enter:

- Contest Period: 20th September to 5th November, 2024.

- Open to all visitors to the Experience Hub exhibition and anyone interested in the contest.

- Each participant may upload up to one photo showcasing your sustainable travel experience, with a brief caption explaining how you incorporate sustainability into your journeys.

?  Submissions will be judged based on originality, relevance to the theme, and creativity.

Submission method: Click https://lojel.typeform.com/35YrsWithLOJEL to upload your entry by the deadline of 5th November, 2024.
Winners will be notified via email on 5th December, 2024.

Personalized Travel Journal

LOJEL invites you to join the celebration! Customers who spend over HK$2,000 at any LOJEL store in Hong Kong from 25th September to 5th November will receive a redemption voucher. Customers can redeem their voucher on 5th October and 12th October for a travel journal featuring a personalized portrait by Hong Kong artist @dear__project hand-drawn on-site.

Exhibition Dates: 20th September - 5th November

Address: Experience Hub, 1/F, 2-4 Kingston St, Causeway Bay, Hong Kong

Opening Hours: Daily from 11:00 AM to 9:30 PM

Entry Fee: Free

For more information about the 35 Years with LOJEL: A Journey Through Time Exhibition. please visit https://hk.lojel.com/35yearswithlojel/