Hang Seng Bank joins forces with Mastercard to launch HK’s first touch card

As a collaboration between Hang Seng Bank and Mastercard, the new MMPOWER World Mastercard is the first touch card in Hong Kong, bringing personalized experiences, upgraded rewards and benefits to customers’ everyday spending.

“As a customer-centric bank, Hang Seng Bank has continually innovated to delight our customers with exciting everyday retail spending experience,” said Rannie Lee, Head of Wealth and Personal Banking at Hang Seng Bank.

Combining style, functionality and inclusivity with its accessible design, the MMPOWER card is the first Mastercard “Touch Card” in Hong Kong, featuring a unique notch on the edge that allows people who are blind or partially visually impaired to distinguish the card by touch.

During the launch event that took place at Hysan Place’s Urban Park on May 31, Lee said that the MMPOWER card has been designed to meet customers’ needs and tastes: the freedom to select their spending categories, unique offers and promotions, and enhanced convenience.

Helena Chen, Managing Director, Hong Kong and Macau, Mastercard, said that “Mastercard is glad to have collaborated with Hang Seng Bank in developing the new MMPOWER card, which has now expanded its customer base from young people to all those who embrace a diverse range of lifestyles.”

Lee added that “with the new MMPOWER Card, customers can earn +FUN Dollars easier and use their +FUN Dollars at over 7,400 designated online and offline merchants, making the card truly ‘My Everyday Power’.”

Cardholders get to customize their own privileges by choosing two out of five spending categories to enjoy 5% +FUN Dollars to align with their everyday spending needs, including mobile payment, dining, travel and foreign currency, electronics and entertainment.

Local popstar Jeffrey Ngai has been invited to endorse the MMPOWER card and during the launch event, professional skateboarder “Chun Chai” put on show his scintillating skateboarding skills to showcase the infinite possibilities and unique personalities embodied by the MMPOWER card.