U select introduces allergen-free food from Australia

In an exciting addition to its selection of international products, U select is exclusively introducing Coles, a quintessential Australian brand, to shoppers across Hong Kong.

There is a prevalent trend, especially in European countries, for consumers to look for allergy-friendly food. In recognition of this rising shopping habit, and in line with its dedication to helping consumers live happier and healthier lives, Coles has partnered with the Free From + Allergy (FFA) team to address the numerous dietary and lifestyle considerations that concern customers every day.

As shoppers with food allergies in their family know only too well, it’s often a very difficult and time-consuming exercise in trying to locate allergy-free snacks. Coles’ recent launch of the “I’m Free From” brand is all about giving allergen sufferers the ability to choose delicious foods without compromise.

A wide selection of allergen-free foods including gluten-free, dairy-free, nut-free, egg-free and wheat-free options provide allergy-friendly and healthier choices for consumers as well as ameliorate their allergy symptoms. They are exclusively available at U select stores in Hong Kong.