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The government has identified nine tourism projects with "local flavor" to attract visitors, emphasizing cultural authenticity over entirely new attractions.
Deputy Chief Secretary for Administration Cheuk Wing-hing, who chairs the Working Group on Developing Tourist Hotspots, said the initiatives—five themed routes and four revamped landmarks—cater to modern travelers seeking unique, photo-worthy experiences.
Announced on Monday (May 20), the plan targets shifting tourism trends, including the rise of budget travelers.

Cheuk acknowledged that low spending might reflect limited appealing offerings, stressing the need for diverse attractions.
"Hong Kong must enrich its tourism portfolio to suit all preferences," he told RTHK’s radio program Tuesday morning.
While some projects like Victoria Park’s upcoming bazaar aren’t new, Cheuk argued that the scale and fresh angles, like the reopened ground floor of the historic Yau Ma Tei Police Station with its recreated report room, can deliver novel experiences.

The selection process involved industry consultations, weighing factors like feasibility, cost-effectiveness, and quick implementation.
Green tourism revolving around four peaks—the Peak (Peak Trail (High West Section)), Lantau Peak (Ngong Ping Trail (Nei Lak Shan Section)), Sai Kung Hoi (Sharp Island Country Trail) and Tai Mo Shan (Rotary Park to Tai Mo Shan Viewpoint) —will see enhancements like thematic flora and rest areas.
Addressing concerns about overcrowding and litter, Cheuk said "civilized tourism" campaigns via signage and Xiaohongshu (Red Note) would promote responsible behavior, downplaying environmental risks.



Meanwhile, Cheuk said the in-depth travel in Old Town Central will spotlight the Mid-Levels escalator zone, adding QR codes and signage to guide visitors to hidden gems, eateries, and cultural narratives.
Cheuk assured that the Travel Industry Council would expand tour-guide training if needed.
(Marco Lam)