All things weird and wonderful

it's fine to be weird in Hong Kong. In fact, it can be very fruitful.

Since it opened its first salon in Lai Chi Kok in 2018, local brand Weirdo Beauty has grown from strength to strength.

Founded as Hong Kong's first independent targeted skin management specialist, the brand is opening a 4,000-sq-ft flagship in Sino Plaza later this month. The expansion also heralds a series of uplifting treatments as well as additions to its Odriem range of vegan, cruelty-free skin care.

As founder Yuki Wong is a skincare professional, she employs a holistic approach to daily skincare. Odriem's formulas offer pure, precise and simple regimens, while Weirdo's targeted treatments allow skin problem-solving.

Weirdo uses Visia's new-generation skin-analysis system with AI testing to identify underlying skin concerns. Using this data, therapists plan customized treatments - selecting medical-grade equipment, techniques and exclusive products - to target specific needs.

Apart from these targeted skin-management programs (from HK$1,680), it is also introducing two dermal fillers (from HK$3,880) to combat dark circles, minimize wrinkles and plump up skin.

Website: weirdobeauty.com

ivy ong-wood