Mainland hotpot chain Haidilao International (6862) said yesterday it will introduce the franchise model to further support the expansion of its restaurant network.
The company said it believes that the introduction of the franchise model will improve its operational efficiency, according to a filing to the Hong Kong bourse.
Haidilao said it will adopt a number of standards for franchisee selection, including high recognition of its brands and values, vision planning, franchisee's industry experience and financial strengths, and apply consistent operational and quality standards across all its self-operated and franchised restaurants.
The franchised restaurants will be provided with consistent central and back-office services, such as staff training, supply chain system, management experience, food safety control, brand marketing services, and performance appraisal by the firm.
Franchised restaurants will be launched through a disciplined and systematic approach, considering factors such as the market size and locations, it added.
