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Sun Hung Kai Properties (0016) saw foot traffic and sales at its 15 major malls, including apm in Kwun Tong, Tai Po Mega Mall, and wwwtc mall in Causeway Bay, rise about 10 percent year-on-year during the five-day Chinese New Year period.
Executive director Maureen Fung Sau-yim said the relaxation of cross-border policies has boosted tourism, driving demand for dinners and shopping from mid-January.
Apparel and footwear benefitted from a sudden drop in temperature before the festival and holiday discounts, leading to strong sales, she said.
Meanwhile, with Valentine’s Day following the Chinese New Year, sales of jewelry and accessories are expected to rise nearly 10 percent from last year, Fung added.
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